Rihanna, the singer turned entrepreneur has taken Fenty to a whole new level. Both Fenty and Fenty beauty has carved its name right in the world of fashion and beauty.
All thanks to Rihanna, most makeup products from her beauty brand has become an absolute staple in most beauty closets. Now, she’s taking things to a whole new level with Fenty Skin and honestly and guess what? we cannot wait to see the review.
She announced the launch of the new company just a week ago by sharing a video on her social media platforms. In the video she is seen makeup-free, washing her face and applying a bunch of products from her new collection.
The one-minute video sees a diverse range of models, including A$AP Rocky, Lil Nas X, and Rihanna herself, flaunt their natural beauty. The brand’s slogan of “the new culture of beauty” appears at the end. Adding to that, RiRi also made a post saying:
I’ve been working on @fentyskin for over 2 years, perfecting formulas and creating packaging that is kind to our planet!! Formulas that work, and work well with makeup!!! Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin- so whether you want to wear makeup or no makeup at all, there’s always glowing skin underneath.
In a new picture shared, she is seen makeup-free with Asap Rocky by her side, she says, ‘that’s right baby…@fentyskin is for my fellas too! No matter who you are, you deserve to have great skin!’ This makes the skin product gender-inclusive, for both males and females.
Fenty Beauty launched in 2017 with an industry-changing foundation that is available in 40 shades and 10 highlighters. The Fenty empire has since expanded into a luxury fashion brand, Fenty, and lingerie Savage x Fenty.